Shopify CEO bought ENS domain name for 3 million and put it on Twitter and replaced it with Cryptopunks avatar

After Tobi Lütke, CEO of Shopify, the leading global one-stop e-commerce and store opening platform, admitted on the 12th to buy the ENS domain name of tobi.eth at a price of 30 ETH (currently about 115,000 US dollars), he officially changed its Twitter name to: tobi.eth yesterday; And also replaced his avatar with Cryptopunks NFT.

Another interesting highlight is that Tobi has also successfully participated in CLONEX, a large-scale NFT project initiated by RTFKT and Japanese artist Takashi Murakami, which has received a lot of attention recently. He happily tweeted yesterday that he has obtained his CLONEX.

CLONEX is an Avatar project of 20,000 3D characters, which means that the owner can use them in AR filters, virtual online meetings, games, etc., as an image to enter the meta-universe. Each character has a randomly assigned appearance. Takashi Murakami designs the character's eyes, mouth, helmet and characteristics, and injects its representative cartoon aesthetic elements.

According to OpenSea market data, CLONEX and RTFKT have won the top and second place in transaction volume on the platform in the past seven days.

Recently, we can see that many large companies have expressed their ambitions to enter blockchain-related applications. In addition to Tobi, the well-known beer brand Budweiser also purchased the ENS domain name Beer.eth in late August and also changed its home to its official website. Twitter name.

What is ENS

Ethereum Name Service (ENS), a decentralized domain name service based on Ethereum, officially landed on Ethereum on May 4, 2017. It provides a secure and decentralized way for users to register Ethereum domain names ending in .eth.

Specifically, ENS can replace the long and hard-to-remember Ethereum address starting with 0x into blocktempo.eth, btc.eth and other formats. There is a smart contract behind each top-level domain name (such as .eth), which contains the specified rules for subdomains.

In addition, ENS is built on the ERC721 protocol, which means that each ENS domain name is actually an NFT, so after the current registration is completed, it can be auctioned or transferred in NFT trading markets such as OpenSea.

Shopify hints at integrating MetaMask service

According to previous reports in the currency circle, Tobi reposted a video related to the Shopify platform on Twitter on the 9th. The film hinted that the MetaMask function will be integrated into the Shopify platform, and replied: probably nothing (in the currency circle usually said: possible What does it mean).