Veteran video game seller GameStop is building a new division in an attempt to turn around the company’s losses by entering the NFT and cryptocurrency space, according to The Wall Street Journal.
GameStop has hired more than 20 people for the new unit, which will develop a cryptocurrency marketplace for buying and selling video game NFT goods, such as skins and weapons, according to people familiar with the matter.
It is also reported that GameStop is negotiating goals with partners, hoping that these game developers and publishers will be able to list NFT goods on GameStop’s cryptocurrency market later this year.
While GameStop declined to comment, GameStop's stock jumped 27% after the Wall Street Journal made the news
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