Crypto exchanges will throw "Hail Mary Pass" at the 2022 Super Bowl

Time：2022-01-03 Source： 818 views Trending Copy share

Both Crypto.com and FTX have won advertising spots for their brands in the Super Bowl, the biggest sporting event next year.

The cryptocurrency exchange platforms Crypto.com and FTX will broadcast commercials during the Super Bowl LVI competition on February 13. The two exchanges have been making unremitting efforts to establish their own brands and enter the US market.

As we all know, the advertising cost of the Super Bowl is very high, and the advertising cost of only 30 seconds exceeds 5 million US dollars. Some sponsors are even willing to pay as much as $6.5 million for the same broadcast time.

Recently, Crypto.com also announced its cooperation with the Angel City Football Club, which is expected to play in 2022. In addition, the exchange’s efforts include obtaining the naming rights for the Staples Center in Los Angeles. The exchange bought the naming rights for $700 million for 20 years. The Staples Center will be renamed Crypto.com Arena in December of this year.

In an official announcement, Crypto.com co-founder and CEO Kris Marszalek stated that the company is using its platform “in new and creative ways to enable cryptocurrency to provide world-class sports, entertainment and technology for the future. power".

At the same time, FTX also uses a large amount of advertising budget to increase brand awareness in the United States. In October, the exchange confirmed that it will place ads during the upcoming Super Bowl. The exchange also invited Tom Brady and Gisele Bundchen to star in a $20 million advertisement.

Earlier this year, FTX also won the naming rights for a stadium in the United States. According to reports, the exchange paid $135 million for the 19-year contract to rename the Miami Heat’s home stadium to the FTX Stadium.

As early as 2020, blockchain began to penetrate into the Super Bowl through NFT. Avocados from Mexico, a non-profit trade group, inserted NFT in its advertising campaign. In this way, users can collect digital avocados and win rewards based on the blockchain.

According to Ivonne Kinser, head of digital marketing at Avocados From Mexico, the results were completely positive. (Cointelegraph)

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