At the beginning of the "Super Bowl", what impact has the Crypto field had on the sports industry?

The Super Bowl was held this week, and as the Crypto space has grown in influence on the sports industry, we’ve seen the Crypto Project featured in Super Bowl commercials. Of course, the Crypto space didn’t just affect the Super Bowl, so let’s recap the important news related to the sports industry in the Crypto space last week.

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The first DAO-initiated sports sponsorship


Over the past year, the four major U.S. sports leagues have received a variety of sports sponsorships. However, this past week, there was one particular sports sponsorship that deserved our attention. That's what Terra Luna offers.

Terra is considered to be a relatively decentralized emerging public chain. This is the first sports sponsorship agreement initiated by Terra DAO, and has successfully sponsored the Washington Nationals of MLB.

This is the first time we see a sports sponsorship proposal for DAO governance. Terra's holders voted to approve the proposal, and a few days later Terra announced a deal with the Washington Nationals in a very significant move.

Terra will have a variety of assets around the Washington Nationals ballpark, and the team will likely accept Crypto as a payment method in the near future. This will also be an important advancement for the Terra team.



FTX's Partnership with Florida State Softball


FTX has spent less than a year in advertising in many states in the United States, and has continued to actively invest more in the sports industry. The exchange is partnering with the Florida softball team, the latest after FTX's previous deal with the UCLA women's basketball team.

These collaborations showcase FTX's growing initiatives in women's sports sponsorship. Although Florida State softball was unable to offer team-wide deals, FTX offered sponsorships to every player.

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Meanwhile, Kansas Athletics announced this week an agreement with Mercury, a service provider of NFT solutions, to explore the business value involved.



Crypto.com Unveils Brand New Deals for Miami Grand Prix


In the past year, the sports arena has been full of sponsorship deals, and Crypto.com has caused a stir. And in the past week, the exchange has once again caused a stir.

Crypto.com has entered into an official title partnership agreement with the Formula 1 team's Miami Grand Prix. F1 racing has been booming in the US, influenced by the Netflix documentary Drive To Survive.