On February 10, local time, Neal Mohan, chief product officer of video platform YouTube, released a guide on “Looking forward to 2022: Community, Collaboration and Commerce” on its official blog, detailing its blockchain and metaverse plans for 2022. .
About NFTs and the Metaverse, YouTube's Chief Product Officer talks about New Year's plans
“Web3 opens up new opportunities for video creators. We believe that new technologies such as blockchain and NFTs (Non-Fungible Tokens) can allow creators to build a deeper relationship with their fans, which will enable them to invest in new projects Collaborate and monetize like never before," said Mohan.
On the use of NFTs, Mohan pointed out that fans can be provided a verifiable way to own unique videos, photos, art and even experiences of their favorite creators.
“This could be a compelling prospect for creators and their audiences.” Mohan said there are many factors to consider to ensure YouTube uses these new technologies in a responsible manner, but technologies such as NFTs have incredible potential potential.
At the same time, YouTube has prioritized the deployment of the metaverse, which is also an element of the Web3 movement and describes a shared virtual world in which people interact, often through avatars.
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