Famous Artists Create Decentralized "Hollywood": One Movie One DAO

According to data from market tracking website DappRadar, with the “out of the circle” of NFTs and the popularity of cryptocurrencies, the sales of the NFT market will reach about $25 billion in 2021, compared with only $94.9 million in 2020, a year-on-year increase of more than 200 times .

2021 is worthy of being the year of NFTs. This year not only gave birth to many projects that we are now familiar with, but some artists have also gained a lot of attention. Among them, Emily “Pplpleasr” Yang, a DeFi queen animation artist from Taiwan, has become one of the most prominent figures.

Movie

This year, Pplpleasr is focusing on long-form video and movies with Web3 — leading the decentralized movie distribution platform Shibuya.

From jobless to crypto industry leader

Before becoming an NFT artist, Pplpleasr worked in 3D animation and visual effects, from blockbusters like Superman vs Batman, Wonder Woman, Star Trek: Beyond, to Blizzard (acquired by Microsoft) game animation The visual effects have her shadow. In 2020, the epidemic that swept the world also affected her. She just received an olive branch from Apple and became a digital artist, but it was cancelled due to the epidemic. She also experienced unemployment for the first time since graduating from college, and has no new future plans.

When Pplpleasr first learned about DeFi and NFT through a friend, he was deeply attracted. Like every crypto novice when it comes to scrambling, but she noticed two things. Number one: Community, meme culture, and sense of humor resonated highly with her own. Second: Marketing jobs in the crypto industry lack creative talent.

So, she started her first job in the crypto industry — making short animations of DeFi projects and their brand spirit. In just two months, Pplpleasr’s DeFi animation video went viral and received unanimous praise from the crypto community. After making about 20 animated videos, in January 2021, she received a cooperation application from the decentralized exchange Uniswap to create an animated video for Uniswap V3.

In March 2021, when crypto artist Beeple sold NFT works for $69 million, it not only minted a milestone in the history of crypto art, but also brought the NFT market to unprecedented new heights. Pplpleasr also smelled the potential of NFT and turned to become a full-time NFT artist. Drawing on past studies in animated films, music scenes, video games, and traditional Chinese and Japanese art, incorporating hand-drawn elements into her NFT works kicked off the pinnacle of her career in the crypto industry.

In July, the Ethereum feature-length documentary "Ethereum: Infinite Garden", promoted by film production company Optimist, produced by Carrie Weprin and co-directed by Zach Ingrasci and Chris Temple, was crowdfunded by the release of NFT posters on the Web3 creator platform Mirror, and the NFT is being crowdfunded. is created by Pplpleasr. At present, the documentary is still being filmed, and the staff made a special trip to Ukraine a few days ago to interview the founder of UkraineDAO.

In August, Pplpleasr was commissioned by Fortune to create its first NFT cover, titled "Crypto vs. Wall Street: How the Well-Resourced Tech Army Behind Centralized Finance Plans to Focus shaping the financial system”. The cover depicts a building that looks like a bamboo in the city at night, and another city is exposed on the cut out slope, and many symbols about the crypto industry can be seen inside: Bitcoin, Ethereum, Compound, Aave, Uniswap, SushiSwap, Three Arrows Capital, etc. It seems to symbolize that DeFi has built another life circle in the existing city.